Brad Hyett is the Global Head of SoftPoS Business Development at Ingenico, where he leads the expansion of software-based payment acceptance solutions globally. Formerly CEO of Phos, a pioneer in SoftPoS technology, Brad helped establish it as a European leader in tap-to-phone solutions before its acquisition by Ingenico in 2023.With over a decade of experience across companies like Global Blue, Worldpay, and BlueSnap, Brad has built and scaled payment businesses throughout Europe. A recognized voice in the fintech space, he regularly shares insights on the future of digital payments and the evolution of commerce.