CustoCentrix

1. Collect Smarter

Turn your payment terminal into a smart touchpoint. The Ingenico AXIUM SmartPOS is the main entry point for your customer relationship. Our app manages smart interactions immediately before and after the payment transaction.

• The eID Advantage: In Belgium, Spain, and Portugal, we use the Electronic Identity Card (eID) to collect complete data instantly. This is much more effective than just asking for a phone number.
• Smooth Experience: We identify the customer before the payment and manage rewards or receipts right after. This creates a unified and efficient journey for both staff and shoppers.
• GDPR Made Easy: We collect clear and traceable consents directly on the screen.

2. Know Better

Feed your database with correct and complete data. A smart collection process creates a high-quality database. With CustoCentrix, your data is always up-to-date without extra effort.

• Unique Customer ID: We create one unique profile per customer. No duplicates.
• Real Home Addresses: We verify addresses. This allows you to use geomarketing to see exactly where your customers live.
• Data You Can Trust: Reliable data (Profile + transactional) means you know who your customers really are.

3. Grow Faster

Activate your customers and increase sales. When you know your customers better, you can communicate better. CustoCentrix gives you the tools to improve customer retention.

• Loyalty & Rewards: Create programs that customers actually use.
• Digital Receipts & Donations: Offer modern services (email receipts, charity donations) directly on the terminal after the payment.
• Better Marketing: Use your clean data to send personalized offers that drive results.