How Payrexx and Ingenico Bring SoftPOS to Merchants Across Switzerland
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Payrexx offers Swiss merchants of all sizes accessible, intuitive payment solutions. The company is known for its easy-to-use software that allows merchants of all sizes -- from small shops to high-volume businesses -- to accept payments wherever they do business. Payrexx equips merchants to accept payments securely on-site, with solutions tailored to merchants‘ unique business needs. Payrexx‘s software, which seamlessly integrates with major ecommerce platforms, also allows merchants to accept online payments, simplifying omnichannel commerce for merchants with one account and no additional contracts.
Removing Barriers to Digital Payments
Even as a comprehensive payment solution provider, Payrexx recognized that many Swiss merchants still faced challenges that stood in the way of digital payment acceptance. Aimé Ndayisaba, Manager for Growth Projects, explains, “Many SMEs in Switzerland struggle with the cost and complexity of traditional point of sale hardware. At the same time, consumer expectations are shifting towards mobile-first and wallet-based payments. We wanted to offer a hardware-free, affordable, and flexible solution that allows merchants to accept not only Visa and Mastercard but also TWINT, which is essential in the Swiss market.“
The Ingenico SoftPOS Solution
Payrexx chose to partner with Ingenico to offer Swiss merchants a cost-effective, software-based solution. SoftPOS technology and support from Ingenico enabled Payrexx to develop its Tap to Pay app, which allows merchants to accept contactless payments on compatible Android devices. Merchants are able to use the tablets, smartphones, and handheld computers they already own to accept payment. Mobile wallets and contactless cards communicate with the app via near-field communication (NFC) to collect payment data. Then, Payrexx processes payments directly in its ecosystem, with no additional hardware required.
Ndayisaba says the integration process with Ingenico SoftPOS was smooth. “We connected it to our platform, ensured TWINT support was fully integrated, tested the app extensively, and then rolled it out.” He added that Ingenico’s technology and support enabled a fast-efficient go-to-market.
Ndayisaba says several factors influenced Payrexx’s decision to leverage Ingenico SoftPOS.
The Advantages of Payrexx Tap to Pay
Merchants benefit from Payrexx Tap to Pay in several ways. It gives them an easy path to accepting contactless payments and meeting consumer expectations for fast, frictionless transactions. Because merchants aren’t required to purchase payment terminals or invest resources to maintain them, Payrexx Tap to Pay lowers entry costs. The low total cost of ownership (TCO) is a plus for SMEs with limited IT budgets, but it's also appealing to larger merchants who want to expand their ability to accept payments in more points of engagement throughout their shops or at off-site events with mobile devices.
Another benefit of Payrexx Tap to Pay is faster onboarding than with traditional payment solutions. Merchants contact Payrexx, download the app, and begin accepting payments. Furthermore, the user experience is easy and straightforward for both merchants and consumers.
In addition to enhancing merchant and consumer payment experiences, Payrexx has identified even more advantages to integrating with Ingenico SoftPOS. The Ingenico partnership has allowed Payrexx to expand its product portfolio with a modern, mobile-first solution and has strengthened its position as an innovator in Switzerland by supporting TWINT as well as payment cards and mobile wallets. Offering the Tap to Pay app also empowers Payrexx to expand its business with an attractive offering for SMEs who need a cost-effective and flexible way to accept payments.
Within a few months of launching its SoftPOS solution, Payrexx had already begun to see the potential of this future-forward solution. “We already see strong interest from SMEs and adoption shows increasing monthly transaction volumes, with TWINT transactions playing a central role alongside card payments,“ Ndayisaba says.
Follow this link to learn more about Ingenico SoftPOS and contact us to take the first step toward a partnership that will benefit your business.