Customer profile: a leading consumer bank in the US, operating over 50,000 ATMs and serving both individual and commercial clients.
Our customer was looking for a fast, simple way to provide new customers with credit and debit cards and PINs instantly on opening an account for a more streamlined experience.
The bank needed to support a new card validation transaction type in the existing Ingenico’s Unified Semi-Integrated (USI) application and complete class B certification. Both required resources and expertise beyond their in-house capabilities.
Today, customers can walk out of the bank with new credit or debit card in hand, immediately after opening an account. By significantly reducing card wait times, the bank enhanced customer experience, ensured customer satisfaction and began to nurture brand loyalty at a key moment in the customer relationship.