Mobile Solutions: Meet Shoppers Where They Are

Retailers have used mobile solutions for years, but they’re beginning to explore new ways to leverage them. Sales associates who can access data with mobile devices can more effectively personalize experiences, upsell and cross-sell, give customers access to an endless aisle, and offer convenient payment method options.

Index

Retailers are leveraging mobile solutions for:

• Personalizing Service via Clienteling

• Upselling and Cross-Selling

• Ordering from an Endless Aisle

• Offering Payment Choice

How Retailers Are Stepping Up Mobile Solution Use

Retailers are focusing on building stronger relationships with their customers, keeping more sales from going to competitors, and enhancing payment experiences. mPOS is playing a bigger role in these processes:

Personalizing Service via Clienteling

With information like a shopper’s preferences and buying history at their fingertips, sales associates can create hyper-personalized shopping experiences.  Giving sales associates the power to personalize interactions delights shoppers, and this strategy pays off. Deloitte reports that 80% of customers prefer brands that personalize and say they spend 50% more with those brands.

Upselling and Cross-Selling

In addition to enhancing customer experience (CX), retailers can also see a lift in revenue through upselling and cross-selling that gets results. Mobile solutions give brick-and-mortar stores some of the same advantages that data analysis provides to ecommerce businesses. Sales associates with mPOS can access analytics that tell them items that customers typically buy together, which can increase basket size. It works for Amazon, which generates approximately $50 billion in incremental sales, accounting for about 35% of its total revenue. Following the lead of successful ecommerce businesses, physical retailers can build higher customer lifetime value and greater profitability by empowering sales associates with data at the point of decision and the point of sale.

Ordering from an Endless Aisle

Consumers know that retailers offer more than what’s on display in a store. If they can’t find the color, size, or model they’re looking for, they’ll grab their smartphones and start searching online, even while inside a physical store. The risk is that they’ll find what they want on a competitor’s website.

A sales associate with a mobile solution, however, can help the customer locate the item they need. Associates can even use their mobile devices with “endless aisle” solutions to arrange for home delivery or to have the customer pick up the order at the store. Providing this service with a mobile solution can save sales and build stronger customer relationships.

Offering Payment Choices

Consumers want to use their preferred payment method, and according to PYMNTS, it’s the deciding factor in where to shop for 70%. Today, consumers have more payment options, and research shows they’re taking advantage of them in growing numbers.

Having payment flexibility with mobile solutions has been a challenge for retailers in the past. However, Android payment terminals give retailers the flexibility to accept a wider range of payments to meet their customers’ demands. Merchants are also exploring the benefits of SoftPOS, which allows them to accept contactless payments directly on a mobile device, with no additional hardware required.

Where Will Mobile Solutions Take Your Business?

Retailers see mobile solutions potential to help them reach their business goals, from personalizing CX, building stronger relationships with customers, effectively upselling and cross-selling, to enhancing payment experiences.

To learn about mobile solutions’ potential to help you grow your business, contact us.