22 Apr 24

Highlights from ETA TRANSACT 2024

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ETA TRANSACT brought the payments industry together April 17-19 in Las Vegas. And, as in past years, the event delivered three days packed with information, thought leadership, networking opportunities, and fun.

If you weren’t at TRANSACT this year, here are five highlights that will help you stay on top of what the industry is talking about and, maybe, to look into more deeply to see how you can leverage them to grow your business.

  1. It’s essential to know which trends are gaining momentum.

One technology that dominated conversations is softPOS. This technology enables merchants to accept contactless payments directly on a mobile device. Because merchants can expand the functionality of company-owned mobile devices with softPOS to accept payments, softPOS is set to disrupt commerce. It lowers the barrier to entry for small and micro-merchants. However, it also allows enterprises to accept payments in more locations inside and outside their operations, complementing the payment technology on the counter. SoftPOS innovation accelerated since the Payment Card Industry Security Standards Council (PCI SSC) published the MPoC Standard in 2022. All players in the payments industry need to stay current with this rapidly growing technology and factor it into their growth strategies.

Another tech trend to keep on your radar is growing Android-based payment technology adoption. Flexible Android offers opportunities for greater innovation across the payments chain. Acquirers can offer new services to merchants, allowing them to download features and business applications to payment terminals. ISVs can more easily develop new apps for Android-based platforms than with a proprietary payment solution. Additionally, Android makes managing and maintaining payment devices easier for merchants, and it allows them to create experiences that will help them engage customers and build loyalty. It’s time to consider the impact a payments platform’s operating system has on the value it provides.

  1. The TRANSACT Show Floor was a snapshot of the payments industry.

The Show Floor was filled with solutions to the industry’s most significant pain points and innovations that drive it forward. Vendors displayed or demoed systems designed to strengthen security, fight fraud, remove payments friction, accept payments across borders, and compliantly make the best use of payments data.

If you want to take a few well-spent hours exploring the new solutions vendors have brought to market, but aren’t sure where to begin, consider starting with Ingenico partners who exhibited at the show. They’re part of a thriving, global ecosystem that’s driving payments innovation. Plus, they’re great people to have as a part of your network!

  1. The industry needs a solution for managing the growing number of payment devices.

How merchants conduct transactions is changing rapidly. Payments are occurring in more places and on more devices. Although thought leaders are making various predictions about what the future will hold, one this is certain. Merchants need a way to manage a growing payments ecosystem.

ETA TRANSACT showcased solutions designed to manage payment estates, including devices and technology beyond traditional card reads and PIN pads. Forward-thinking solutions providers have launched offerings designed to make enterprise IT teams’ work easier with geolocation and remote management that provides real-time information on apps running on devices and device health. Remote access and maintenance capabilities also ensure greater uptime for all devices and efficiency when making updates or adding new features. While you plan to enable payments everywhere on a wide range of devices, make sure you also consider how you’ll manage your growing payments estate.

  1. The Electronic Payments Industry is committed to Diversity including new voices and perspectives.

TRANSACT confirmed the payments industry’s commitment to providing the resources to develop and support women leaders. ETA’s EMPOW(H)ER Mentoring Program pairs mentors and mentees, enabling women leaders to share insights on personal branding, overcoming bias, and building leadership skills. Topics during EMPOW(H)ER presentations at TRANSACT included Executive Presence: In Leading with Empathy has the Definition Changed? and Embracing Your Unique Self to Shine Bright. Consider this program for yourself or others in your organization.

  1. The industry is inspiring achievements.

Once again this year, ETA honored payment industry professionals, shedding light on their accomplishments to encourage them and inspire others. Star Awards honor people and companies that have made significant contributions to the industry. ETA also names ISO of the Year, Most Innovative Product or Solution, the Top 10 Payment ISVs, and Top Sales Professionals – including Ingenico’s Deb Dewar. I am grateful that have also received this recognition. ETA also recognizes Young Payment Professionals (YPPs) and Forty Under 40 payments industry game-changers, including Andy Koch of Ingenico. The inspiring stories of my fellow honorees are sure to spark even more innovation and successes throughout the industry.

Where Can You Find Out More?

The Ingenico team is planning to take in as much as we can at the event – but we want you to know we will also gladly make time to meet with you. Fill in this brief form and a member of our team will be in touch to schedule a meeting at ETA TRANSACT. We’re looking forward to a great show!

 

Author
Tim McWeeney

Tim McWeeney

Head of U.S. Indirect Acquiring and ISO Sales

Ingenico US

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